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Business Development

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Writing for the web to grow a small business

A quick guide to writing for the web to boost your SEO.

As your business grows up one area that often needs a makeover is your marketing. A large part of your marketing is the words you write, the copy. If you don’t enjoy writing, or aren’t that good at it, outsource it – find an expert. But if you do enjoy writing the copy for your [...]

The SEO basics for growing your small business online.

As I wrote about in the quick guide to writing for the web to boost your SEO, there are some simple things you can change in the way you manage your online marketing and presence. With the knowledge from that post – which keywords and phrases you should target – and the below nuggets, you [...]

Grow your small business using a fun culture in your marketing

How 20 minutes invested in one email added $22m in value.

Well, almost. Derek Sivers and his team at CDbaby did a lot of other hard and smart work before he sold out for $22m in 2008 after 11 years in business. I just listened to this great Duct Tape Marketing podcast between John Jantsch and Derek Sivers. It’s the main marketing podcast I follow.  In [...]

western town

7 simple things you can implement in a day to make your business look bigger and more professional.

Marketing a small business is often about holding up a façade – you know, those false walls or buildings in the old Western movies?  We need to do what we can, with the time and resources we have, to make our small business punch above its weight – particularly in the early days of growing. [...]

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An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it’s FREE.

This is a simple and quick tool to gauge whether your customers love you or not.  You get tremendous bang-for-your-buck implementing the NPS (Net Promoter Score) customer loyalty metric. It can be put in place in under an hour and take little time each week or month to compile the results – for tremendous intelligence. [...]

3 sides to every story - CYA rule

The 3 sides to every story, and how to deal with it.

The three sides are: his, hers and the truth. Now let’s put this into the context of a growing small business. His side is your team member, her side is the customer and the truth is somewhere in between the two. Unless your team member has followed our recommendation below, the tricky problem arises when [...]

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Leverage LinkedIn to grow your small business.

The powerful social media tool LinkedIn is the leading online tool for managing your professional network. As at June 2011, LinkedIn had more than 120m professionals actively using it. It can be great in assisting you in recruitment, marketing and even sales. Your use of LinkedIn should fit with your overall philosophy to business and [...]

Facebook Linkedin YouTube and Twitter for small business growth

Lock in your 5 main pieces of online real estate in less than 21 minutes.

As your business grows, managing your intellectual property and brand becomes more important. Often in the frenetic pace of growth we forget to cover off some important but really quick wins, our online land-grab is one of them. This post is all about ensuring you have your main online real estate covered off. Here is [...]

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The 3 best sales and marketing learning resources for small business.

Apart from 2 very natural sales people I know through my mentoring, all businesses I have had contact with since I started in business in 1999 have the same challenge during their growth – how do I get more sales?  Here are 3 brilliant resources I recommend you go away and tear through to give [...]

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