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Marketing

Lock in your 5 main pieces of online real estate in less than 21 minutes.

Facebook Linkedin YouTube and Twitter for small business growthAs your business grows, managing your intellectual property and brand becomes more important. Often in the frenetic pace of growth we forget to cover off some important but really quick wins, our online land-grab is one of them.

This post is all about ensuring you have your main online real estate covered off.

Here is a quick check list you can flick through in under 21 minutes, and cover off the main bases.

When running through these 5 pieces of virtual land, be sure to secure variations of your business name too.

Got your stop watch ready? This will take you less than 21 minutes and give you peace-of-mind.

1) www.yourbusiness.com and .net, .org, .co.uk, .com.au etc

While I’m sure you have your primary domain registered (e.g. a .com or .co.uk if you operate mainly in the UK), but think further afield. Do you need to register the .net, .org, .biz and other geographic variations (like net.uk)? Especially if there is any chance of your business expanding overseas and/or exporting, lock in those geographic domains.

The best site to register all your domains, quickly and for a good price – GoDaddy.

2) www.youtube.com/yourbusiness

With YouTube now the second most used search engine on the internet, after Google of course, you should nab your piece of land here, now. And, with links on YouTube having a ‘half life’ almost double that of Facebook and Twitter, for online marketing having a presence on YouTube can boost your SEO.

Use this link to create your YouTube account in less than 3 minutes.

3) www.twitter.com/yourbusiness

Even if you don’t use social media in your marketing yet, at the very least secure the name you would use.

Simply secure your account at Twitter here.  And learn about Twitter for business here.

4) www.linkedin.com/company/yourbusiness

Not only should you have a LinkedIn profile but everyone in your team, or every senior person if you are a product-based business. Here is the best resource on how to make your LinkedIn profile shine.

Be sure to set up your company profile on LinkedIn, and that any team member with an existing profile maps the company used in their profile to the one you created.

Create your small business company profile on LinkedIn:

  1. Log in to your LinkedIn account
  2. Click ‘Companies’
  3. On the right click ‘Add Company’
  4. And fill in the details from there

Add a company profile to LinkedIn for your small business

5) www.facebook.com/yourbusiness

If you are a B2C business, you need to be on Facebook and using it actively with your customers. If you are B2B, the jury is still out whether this is an effective channel. I currently don’t recommend using Facebook if you are B2B but that doesn’t meant his won’t change in the future, so be safe and grab the address.

To secure your small business Facebook account in 4 minutes, this is what you need to do:

  1. First create a Facebook Ad or Facebook Page
  2. You will be taken to the “Facebook Login” page and asked if you have a Facebook account
  3. If you don’t currently have a Facebook account, then at this point, please select “I do not have a Facebook account.”
  4. You will then need to enter your email address and date of birth

 

A final tip – when creating all these accounts, use a generic email address – like info@, so all the account information goes to one address. And use the same password, but one that is not used for other important account. Of course, this information should be stored in your Operations Manual for your small business, so your team can access the information when they need it – and not have to come to you. In your Operations Manual timetable, under the KRA ‘Operations’ and activity ‘Systems’ be sure to add to the timetable for this corner to ensure the domains are renewed on their anniversary (usually annually).

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