// key reporting area (KRA)

Brand

This tag is associated with 3 posts
Grow your small business using a fun culture in your marketing

How 20 minutes invested in one email added $22m in value.

Well, almost. Derek Sivers and his team at CDbaby did a lot of other hard and smart work before he sold out for $22m in 2008 after 11 years in business. I just listened to this great Duct Tape Marketing podcast between John Jantsch and Derek Sivers. It’s the main marketing podcast I follow.  In [...]

western town

7 simple things you can implement in a day to make your business look bigger and more professional.

Marketing a small business is often about holding up a façade – you know, those false walls or buildings in the old Western movies?  We need to do what we can, with the time and resources we have, to make our small business punch above its weight – particularly in the early days of growing. [...]

Facebook Linkedin YouTube and Twitter for small business growth

Lock in your 5 main pieces of online real estate in less than 21 minutes.

As your business grows, managing your intellectual property and brand becomes more important. Often in the frenetic pace of growth we forget to cover off some important but really quick wins, our online land-grab is one of them. This post is all about ensuring you have your main online real estate covered off. Here is [...]

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