// key reporting area (KRA)

Customer retention

This tag is associated with 3 posts
Grow your small business using a fun culture in your marketing

How 20 minutes invested in one email added $22m in value.

Well, almost. Derek Sivers and his team at CDbaby did a lot of other hard and smart work before he sold out for $22m in 2008 after 11 years in business. I just listened to this great Duct Tape Marketing podcast between John Jantsch and Derek Sivers. It’s the main marketing podcast I follow.  In [...]

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An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it’s FREE.

This is a simple and quick tool to gauge whether your customers love you or not.  You get tremendous bang-for-your-buck implementing the NPS (Net Promoter Score) customer loyalty metric. It can be put in place in under an hour and take little time each week or month to compile the results – for tremendous intelligence. [...]

3 sides to every story - CYA rule

The 3 sides to every story, and how to deal with it.

The three sides are: his, hers and the truth. Now let’s put this into the context of a growing small business. His side is your team member, her side is the customer and the truth is somewhere in between the two. Unless your team member has followed our recommendation below, the tricky problem arises when [...]

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