// key reporting area (KRA)

Planning

This tag is associated with 3 posts
The 4 by 2 or 2 by 4 rule for growing small businesses

The rule of 4 by 2 for growing a small business.

A few months after writing about the rule of 4 (that small business is harder than most people think – especially to grow), I heard another battered, bruised and successful business owner put an even better twist on my rule of 4 for small business. He called it the rule of “4 by 2″. Here [...]

The rule of 4 when growing your business

The rule of 4, for small businesses going for growth.

When people ask me for advice about starting a small business, I tell them of the rule of 2. It comes from a rule I once heard a VC (Venture Capitalist) share – the rule of 6.  He says to entrepreneurs looking for investment from him “it’s 6 times harder, and will take 6 times [...]

Ivy Lee public relations

The secret to guaranteed success.

This secret was imparted by Ivy Lee, the person credited with ‘inventing’ Public Relations (PR).  Napoleon Hill, the author of best-selling book ‘Think and Grow Rich’ used to recount the story of Lee’s amazing little secret revealed to Charles Schwab during the 1920s. According to Hill’s version of the story, Charles Schwab – who was [...]

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