In this episode, I’ll have a conversation with Dan Kozaris, the owner of KPD4⨉4, a successful Australian four-wheel drive (4WD) accessories company. At age 26 in 2008 as the global financial crisis hit, Dan decided to pivot from the safe job of school teacher to become a marketer of four-wheel drive (4WD) accessories online for someone else. In 18 months, he helped grow that business from $3 Million to $5 Million in annual sales.
Soon after, the owner took a chunk of money out of the business and left it to collapse, leaving Dan owed a lot. Vowing he could grow the same online business, but manage its finances better, first-year sales were $250,000. After four years working on his own, a six-week bike ride through Siberia with a mate, with barely any internet access, was the catalyst for Dan honing his first team member, and growth really took off from there.
Now at five full time and one part-time team members, and sales growing between 30% and 60% per annum over the last ten years, they now have a multiple seven-figure business. Growth has been funded from profits with no debt or investors needed. Dan believes the hardest thing in growing a small business is identifying the most important tasks which make a difference to your growth and actually getting them done. It’s going to be a super insightful episode for any small business owner, so don’t miss out.
This Cast Covers:
- The two main functions at KPD industries and how they make money.
- The challenge of managing the business remotely to get more time and lifestyle freedom.
- His journey from education teacher to marketer and business owner.
- The gold rush era of the online four-wheel drive (4WD) market.
- Starting the business from home as an online business to diversifying into manufacturing.
- Doing $250,000 a year in revenues in 2010 and growing at 25% to 45% per year on average to reach multiple 7 figure revenues.
- Getting 70% of their revenues from their own branded products.
- The moment when Dan felt he had succeeded and what success looks like to him.
- The Coronavirus lockdown and the value of working online.
- Funding the business internally despite starting from a negative financial position.
- The headache he had with bookkeeping and accounting as the business grew.
- Building confidence in their brand by getting the product right and making sure their customers were extremely well serviced.
- Bringing in software to help them manage the increasing customer inquiries.
- The challenges of managing people, and keeping them productive and focused.
- Understanding the actual potential of the business in the future.
- The importance of a small business owner making sure the tasks they’re engaged in are making a net positive growth difference in the business.
- How he brought on team members to increase the business’ overall capacity and the hiring mistakes he made.
- The value of maintaining a regular open line of communication with employees.
- Investing in personal development and how it impacts him as a business owner and leader of his team of employees.
- Identifying the most important tasks which will make a difference to a business’ growth and actually getting them done.
- Aiming high and how it can help a small business owner do everything they have to to make things happen.
- The Vision Traction Organizer
- Become a Key Person of Influence By Daniel Priestley
- Traction By Gino Wickman
“It’s extreme vigilance in many aspects of the business” – Dan Kozaris
“If we offer that flexibility we get good returns back from the employees” – Dan Kozaris
Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/