096: Aged 25 in 2015, left his job as a personal trainer & health club manager, incorporated a ‘meal prep’ company and expanded operations into North Fla. in 2016, grew 2 FTE to 16 with an average annual growth of 18% for the whole 5 yrs (Jared Graybeal)

Presented by Troy Trewin

Troy has worked intimately with 26 businesses in 20 years. He knows their numbers, understands their growing pains and people issues and has helped with most financial aspects, as well as having coached on leadership and management.

April 15, 2021

In this episode, I interview Jared Graybeal, the Founder, and CEO of Superfit Foods based in Jacksonville, Florida. Superfit Foods is a meal prep company that empowers people to live happier and healthier lives. They specialized in health, wellness, and fitness- providing healthy food as well as food delivery convenient, affordable, and tasty experience.

Jared Graybeal was a personal trainer and health club manager for 7 years. Superfit Foods was started in Lakeland, Florida in May of 2015 and expanded to Jacksonville in 2016. Grew 2 FTE to current 16 and 9 part-time drivers. A meal prep company has an average annual growth of 18% for the whole 5 years. And this year, they are aiming to reach 24% amidst a pandemic.

One of the values for a fast-growing business is the passion imparted by the team to the business itself. And that’s what Jared Graybeal said: “You must build a team that’s passionate about the mission, a team with a growth mindset.”

This Cast Covers:

  • Success is measured in the people they reached.
  • The hospitality of the customer service plays a big part of the marketing offer.
  • How standard operating procedures prevent unnecessary events.
  • Reading good business books and applying the principles on how to build a company.
  • The importance of creating an operating agreement from day one of starting the business.
  • Part of growing a business is sticking to the values and pursuing the mission.
  • Helping other people live happy lives and become healthier.
  • Building a team with passion and a growth mindset.

Additional Resources:



“I measure success in the impact that we got to make in the world or in the community around us.” – Jared Graybeal 

“You must build a team that’s passionate about the mission, a team with a growth mindset.” – Jared Graybeal  

“In a business, there’s a need to have standard operating procedures for everything to avoid messing a client up.” – Jared Graybeal

“One of the business’ values you need to consider is to have exemplary customer service.” – Jared Graybeal

“One of the interesting journeys in growing a business is leading a team to stick to the values and pursue the mission.” – Jared Graybeal


Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC BY http://creativecommons.org/licenses/by/4.0

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