092: With over 15 years experience in the film and media industry, started Engage to help business owners and marketers understand the potential of video marketing within a wider business marketing strategy (Ben Amos)

Presented by Troy Trewin

Troy has worked intimately with 26 businesses in 20 years. He knows their numbers, understands their growing pains and people issues and has helped with most financial aspects, as well as having coached on leadership and management.

March 31, 2021

In this episode, I interview Ben Amos, the Founder and Creative Director of Innovate Media; one of Queensland’s most sought-after online video strategy and production agencies. He’s also the founder of the Vlog Pod and Founder/Chief Digital Strategist over at Engage Video Marketing. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers understand the full potential for online video platforms within a wider business marketing strategy.

He hosts the weekly Engage Video Marketing Podcast which explores the power of video to engage audiences to action and grow businesses. At the heart of everything he does, his core goal is to show people how to grow market reach and revenue in the real world by tapping into the power of online video marketing for their business. In this jam-packed 20 minute episode, Ben will teach us how we can use video marketing at the right time and in the right way to effectively reach our target audience and generate sales. So don’t miss out.

This Cast Covers:

  • From teaching film, media, and drama to owning a successful video marketing agency.
  • Understanding what it means to do video marketing strategically so you can get results.
  • Working with small, medium, and large-scale businesses. 
  • How video is at the center of so many ways of reaching and communicating with people.
  • The ease of creating videos for marketing in comparison to other forms of marketing content.
  • Using video to bring high touch back into a high-tech world.
  • Why small business owners should use video not just for marketing but also across the full customer journey.
  • Some of the mistakes people make when they’re doing video marketing.
  • Applying video marketing practically while continuously seeking self-development information on it.
  • Creating content for your target customers in a way that provides them value.
  • YouTube versus Vimeo – The pros and cons of each in relation to small businesses.
  • Knowing your audience first before building your marketing strategy.

Additional Resources:

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Quotes:

Video is at the center of so many ways of reaching and communicating with people” – Ben Amos

“Video for video’s sakes is not gonna get results” – Ben Amos

“Show up and add more value to the people that buy your stuff rather than push your stuff on people” – Ben Amos

“The start of any marketing strategy is knowing your audience” – Ben Amos

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Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

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