078: Aged 22 in 2002, started a fitness business with 1 gym and within 3 years grew it to 5 with each generating in excess of $300,000 a year in revenue. Exited the business in 2015 and now helps people live life with passion and purpose (Craig Schulze)

Presented by Troy Trewin

Troy has worked intimately with 26 businesses in 20 years. He knows their numbers, understands their growing pains and people issues and has helped with most financial aspects, as well as having coached on leadership and management.

February 11, 2021

In this episode, I interview Craig Schulze, the Founder of The One Shot Movement, an author, speaker, investor, podcast host, and lifestyle coach. He is a successful global businessman with a wide range of skills and experiences. He launched The One Shot Movement in 2020 with a vision and mission to help inspire and educate people to live life with passion and purpose. His book, “You’ve Got One Shot” is a book about navigating through a challenge and then the lessons learned to help move me towards living a meaningful life. 

Craig started out in business in 2002 when he was 22 after leaving his corporate engineering gig to start a fitness club that he grew into five gyms within three years that were individually turning over $300,000+ a year. He navigated the business through the 2008 global financial crisis and exited it in 2015. Craig helped a small South Australian company set up 22 franchises. He also helped Jeunesse Global launch into Australia and has been making over $1 Million a year for five years now as their independent distributor. He says the hardest thing about growing a small business is people. 

The one thing he feels he would tell himself on day one of starting out in business is, “Make sure you invest in your personal development and growth and mindset, because it’s not a matter of if you’re going to have challenges, it’s a matter of when and how often. So if you’ve got really good personal development and mindset, you’ll be able to navigate your way through those. And build really good relationships with people because you can just open doors for your relationships, help each other out, collaborate, and I think those two things will hold you in good stead” Ladies and gentlemen, join me as Craig gives us a peek into his incredible small business ownership journey.

This Cast Covers:

  • Interviewing over 100 of the biggest entrepreneurs in the world and having an incredible journey starting and growing a fitness business that he later exited.
  • Building his personal brand and raising awareness about the One Shot Movement.
  • Starting with one gym and growing it to five within three years after which he set up 22 very successful franchises.
  • Earning over $1 Million a year for five years distributing with Jeunesse Global.
  • The great feeling of hitting seven figures from all his hard work with the business.
  • Why every small business owner should use all the features of all the social media platforms to market their business.
  • The importance of physical businesses ensuring they have a strong online presence.
  • Getting funding from his parents to get started and the diverse fundraising methods he uses now.
  • How navigating the harsh business environment that Covid-19 created taught him to leave enough margin for error when taking risks.
  • Always enjoying the fast growth of his businesses.
  • Ensuring you grow and constantly evolve as a small business owner by embracing new technologies and best practices.
  • The value of having good people and good systems and processes.
  • Hiring people based more on their personality than anything else.
  • Why every small business owner should be empathetic with their team members.
  • Always learning how to sell better, market better, and create content better.
  • The lessons he learned from exiting a business.

Additional Resources:



“You should use all the features of all the social media platforms to market your business” – Craig Schulze

“If you have a physical business and you feel like your online presence is weak or low, that would be worth exploring” – Craig Schulze

“Take risks but leave enough margin for error” – Craig Schulze

“You have to continue to grow and evolve as a leader and businessperson” – Craig Schulze

“Be open to new technologies and best practices” – Craig Schulze

“Having your vision, mission, and values and having your people buy into them is very important” – Craig Schulze

“Being empathetic is important if you wanna have good culture” – Craig Schulze


Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

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