079: From accounting and finance to digital models and intellectual property expert with a rockstar remote team of 6. How digital models can help a small business owner grow their business and still maintain some freedom (Renée Hasseldine)

Presented by Troy Trewin

Troy has worked intimately with 26 businesses in 20 years. He knows their numbers, understands their growing pains and people issues and has helped with most financial aspects, as well as having coached on leadership and management.

February 15, 2021

In this episode, I interview Renée Hasseldine, the Founder and CEO of the Think RAPT System, an award-winning system that distills consults, experts, and teams’ unique intellectual property into Visual Models. Renée helps experts, consultants, and thought leaders scale up their businesses by developing their intellectual property. More specifically, she works with them to co-create their unique methodology or signature system using visual models.

Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius. Renée is the author of two best-selling books: “Share Your Passion” and “Game Changer”, and the host of the “Leveraged and Loving It” podcast.

This Cast Covers:

  • From accounting and finance to bar/cafe owner and settling on consulting for entrepreneurs on digital models.
  • Taking the complex thoughts entrepreneurs have and taking them through different processes to turn them into an effective sales pitch.
  • Why ClickFunnels is not a great platform for content delivery.
  • Some of the small to medium-sized businesses that she has worked with.
  • The importance of digital models when growing a small business. 
  • How powerful digital models can be: How she helped one of her clients grow their turnover from $300k to $1Million within 15 months.
  • Embracing visual models as a way of solving problems that affect a small business.
  • Delivering the Think RAPT system with the help of her remote team of six.
  • Winning the Stevie Award for innovation for their system.
  • Moving into the corporate market as well as a licensing and certification system.
  • Explaining the four models of the Think RAPT system.
  • Using technology to generate some culture even when the entire team works remotely.

Additional Resources:

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Quotes:

“Digital models will help you communicate your Unique Selling Proposition really clearly” – Renée Hasseldine

“You need to understand who your audience is before you create your visual models” – Renée Hasseldine

“The purpose of visual models must always be clarity and simplicity” – Renée Hasseldine

“Visual models can be a complete game-changer for a small business owner” – Renée Hasseldine

“Having intellectual property assets increases the overall value of your business” – Renée Hasseldine

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Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

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